Outside-in diagnosis
Used before access, during prospecting or as an initial technical snapshot.
A practical technical audit that combines external crawling, first-party data and manual validation to produce an implementation-ready roadmap.
A long export is not a strategy. We investigate the website as a system, connect issues to commercial pages and separate symptoms from root causes.
We review what can be observed without private access: crawlability, status codes, canonical signals, robots directives, XML sitemaps, internal linking, JavaScript behavior, structured data and performance patterns.
With access to Google Search Console and analytics, we validate indexation, query and page performance, crawl signals, conversion paths and the real scale of each issue.
Every confirmed issue is assessed by expected impact, confidence, effort and dependencies. Critical blockers come first; low-value tool warnings do not.
Findings are translated into developer tickets with affected examples, acceptance criteria and QA steps. Recommendations remain recommendations until they are implemented and tested.
The exact weighting changes by business model, country, website scale and implementation capacity.
Used before access, during prospecting or as an initial technical snapshot.
Used after onboarding to confirm search, analytics and server-side evidence.
Used after implementation, releases or migrations to prevent regressions.
A short discovery call helps us confirm your market, website constraints, implementation resources and measurement needs.