01
Entity accuracy
Confirm the legal name, public trading name, address visibility, telephone number, hours and real operating model.
Demonstration audit
A local SEO review for a fictional plumbing company.
This example shows how Brainideas Digital evaluates business information, genuine coverage, service pages and lead measurement. It is not a client result.
Important disclosure
Demonstration project only
The company, profile, locations and findings are hypothetical. No ranking, call or revenue improvement is claimed.
Audit questions
Can customers trust the local information?
Scenario: one legitimate plumbing office serving a defined metropolitan area, with emergency and planned services.
02
Coverage evidence
Compare claimed service areas with operational reality, customer evidence and useful website information.
03
Lead journey
Test profile links, mobile calls, emergency pages, quote forms and the handoff to lead qualification.
HighBusiness profile
Primary category does not reflect the main plumbing service
Confirm the actual revenue-driving service, select the most accurate available category and align supporting website content.
HighLocation pages
Twelve near-identical suburb pages provide no local evidence
Consolidate unsupported pages and retain only locations with real service evidence, distinct content and internal navigation.
MediumBusiness information
Weekend hours differ between the profile and website
Confirm operating hours with the owner, update every controlled source and document the change.
HighMeasurement
Mobile calls from local landing pages are not recorded
Implement privacy-safe call-click tracking and validate the event only on intentional telephone actions.
Priority sequence
Correct, consolidate, measure.
- Confirm the real business information and operating model.
- Correct controlled profile and website inconsistencies.
- Consolidate unsupported local pages with appropriate redirects.
- Improve retained service and location pages using genuine evidence.
- Test calls and forms, then monitor local landing-page outcomes.
Start with the problem
Let’s find the highest-value next step.
A short discovery call helps us confirm your market, website constraints, implementation resources and measurement needs.